About Us

Deliciously building India's most loved Biryani brand

 

Biryani is India's most loved dish across all age and income groups. It's a sumptuous meal in itself and a very balanced meal. The organized biryani market is estimated to be ~$4bn as of 2023, and half of it is ordered in. Unlike the QSR category, where the top 5 players control >85% of market share, the biryani category doesn't have a leader with a significant market share. To do so, you need to get two basics right. One, choice of biryanis to be relevant to consumers across India, and a scalable, low-capex business model (de-skilled, consistency-driven) to become a large national brand.

Today, we are the largest handi biryani brand in South India and operate 26 Cloud kitchens, 2 Central Kitchens, 2 warehouses, and have delivered authentic piping hot sumptuous biryanis to >2Mn+ customers across Bangalore, Hyderabad, and Chennai.

Our success so far is due to three key obsessions. One, our obsession with excellence in customer experience (VOC). Two, our people must grow for our business to grow, and three, discipline and commitment towards sustainable & profitable growth.

Our business has impacted the lives of 100+ artisans (Potters) who make our biryani pots, and we hope it benefits 1,000's of Potters across India as we grow. We do not use single-use plastics and send dhania seeds with every biryani order, and encourage our customers to reuse the claypots at their home.

So, if you haven't tried our biryani yet, please do try it once. And if you have, please suggest how we can do better.